The Swarovski brand, which is for Austria, is one of the top brands of luxury jewelry and crystal, whose sparkling gems decorate many decorative items and accessories such as watches. Of course, in addition to the production of crystals and decorative accessories, Swarovski also operates in other different fields, such as eyeglass lenses and glasses, glass for advanced telescopes, hunting rifles and hunting cameras.
These days, if you ask anyone who is into fashion and luxury jewelry about the Swarovski logo, after pointing out the famous swan logo on Swarovski products, they will emphasize that the products of this brand are excellent and first class. But how did Swarovski achieve this popularity?
In order to learn more about Swarovski and its products and to be able to distinguish an original Swarovski from fake models, this article from Amin jeweler is for you.
A brief look at famous jewelry brands in the world
Before talking about the history of the Swarovski brand and Swarovski crystals, it is better to familiarize yourself with the most luxurious and expensive jewelry brands in the world.
1- Harry Winston: It started in 1932 and is one of the world's undisputed contenders in the field of diamond production.
2- Cartier: It was founded in 1860 and its jewelry is suitable for all ages. Cartier is also known for its loyalty to Art Deco.
3- Van Cleef & Arpels: Founded in 1896 by Salomon Arpels and his nephew Alfred Van Cleef in Paris, it is famous for using animal, flower and nature designs in its luxury goods.
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4- Buccellati: Buccellati is the name of one of the Italian luxury companies, which is known for the flawlessness of its products in the world.
5- Tiffany & Co.: It was established in 1837 and operates in the field of designing, manufacturing and selling gold and jewelry.
6- Graff: It is a British multipurpose gold and jewelry brand in London. The company was founded by Laurence Graff in 1960 and is best known for large diamonds.
7- Piaget: This brand is famous for making jewelry that combines modern and traditional design. The most famous design of this brand is the rose design, which has become Piaget's signature in various products.
8- Bvlgari: This Italian luxury brand was founded in 1884 and is mostly known for designing and producing colored jewelry, especially rubies that have special shapes.
9- Mikimoto: It was established in 1893. This Japanese entrepreneur is credited with creating the world's first cultured pearl.
10- Chopard: founded in Geneva in 1860. This brand uses only the best materials to make its jewelry, and in addition to making luxury jewelry from rare precious stones, it also produces Swiss
A look at the history of the Swarovski brand
Daniel Swarovski, formerly known as David Swartz, was the son of a glass doorman in Bohemia; That is, the place where Daniel learned the art of glass cutting. In 1892, he invented and patented a revolutionary electric cutting machine that used hydroelectric power to produce crystal glass. Using this device, the crystals are cut more accurately.
The main goal of Daniel Swarovski was to make diamond-shaped jewelry so that all people could afford it and use it, and this was possible only by using crystal. This made him establish his own company named Swarovski in 1919.
In 1935, Daniel Swarovski's son Wilhelm invented a pair of binoculars, which led to the creation of the Swarovski Optics brand about fourteen years later.
In 1956, together with Christian Dior, Swarovski developed the "Aurora borealis" effect. This effect gives the crystals an iridescent shine and luster. In 1977, Swarovski launched its jewelry line, which included watches. Swarovski crystals can be seen on top designer models including D&G, Chanel and Louis Vuitton with their crystal as well as cloth and lace-like crystals that adorn many amazing creations.
In 1995, Swarovski opened a museum in Austria, displaying a wide range of Swarovski products. The Swarovski brand produced a star with a diameter of 9 inches and a weight of 249 and a half kilos. Every year since 2004, this star has been placed on top of the famous Christmas tree of the Rockefeller Center in New York City.
Introducing Swarovski crystal
Swarovski brand crystals are handmade stones made in Austria. In 1892, Daniel Swarovski invented a machine to make his own beautiful, quality, precision-cut glass crystals using quartz, sand, and minerals. The exact proportions of these raw materials are an internal secret of this company. This specialized manufacturing process achieves the highest possible degree of precision, producing sparkling crystals.
Popular for Swarovski cut crystals, the jewelry is prepared by a special chemical recipe so that they can maintain the authenticity of the Swarovski brand and be unique. These crystalline glasses are produced by melting a mixture of quartz sand, magnesium, potash and soda at high temperature. Some other Swarovski jewelry also uses special coatings of metals obtained with special chemical compounds and gives a rainbow-like state to the surface of the crystal.
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Are Swarovski brand silver crystals made of real silver?
The Swarovski Silver Crystal line was created by a Swarovski craftsman who was able to achieve the silver luster in the faces of lead glass crystals. Swarovski silver crystals are made with a combination of natural minerals and quartz sand. Then the crystals are slowly cooled to help prevent pressure, impact and defects. Swarovski silver crystals have a spectral luster that gives them a unique silver color and gives the impression that they are made of real precious metal.
The price of Swarovski jewelry
The method of production and processing of raw materials are important factors in the quality of finished crystals. Swarovski uses only the finest materials to craft and adorn the leaded glass, which is renowned worldwide for its brilliance and value.
Superior manufacturing, materials, cutting and polishing are what set Swarovski brand crystals apart from other glasswork. According to Swarovski, “Cutting hard materials such as crystal and gemstones so that they have a hundred identical faces in multiple directions is a very complex task.
The reflection of light from any direction must first be calculated by the computer. Then, it should be 3D simulated, optimized, and finally turned into control programs for complex machines." This process and the excellent quality of the materials have made the jewelry of this brand have a high price.
Although the price of Swarovski accessories is high due to the technology and quality of its construction, but it is very suitable for the quality it offers you.
How to care for Swarovski crystal jewelry?
Swarovski crystal jewelry should be maintained and cleaned like other small and expensive jewelry. We have written the necessary points for you below:
Avoid exposing these crystals to water, chemicals or strong objects or use during exercise.
Always remove Swarovski crystal jewelry before swimming and after using cosmetics and lotions.
To clean and polish Swarovski jewelry, mild soap, water and a soft cloth should be used.
If possible, keep Swarovski crystal jewelry in its original packaging.
If the original packaging is not available, keep the parts in tissue paper or a soft cloth to protect them from scratches.
How can you tell if a Swarovski crystal is genuine or fake?
There are different ways to identify genuine or fake Swarovski. While some of these methods can be tested just by looking at the crystal and its packaging, other methods and seeing the fine details of the crystal must be done through jeweler's glasses.
There should be no bubbles inside the crystal.
Swarovski crystals have a great effect and shine, which is far superior to the shine of a fake crystal.
Each Swarovski brand crystal is identical in structure, size and cut.
Crystals of the same family have similar colors.
A scratch on the surface of the crystal or an oily sheen indicates that the crystal is fake.
Buying Swarovski crystals from an authorized dealer ensures authenticity.
Packaging must be in an original Swarovski box.
Swarovski crystals are not sold individually; Of course, except for Swarovski pearls.
All Swarovski crystal faces are connected and face up.
What is the Swarovski logo?
Since 1989, all original Swarovski products bear the Swarovski logo; however, it may be impossible to detect it due to the placement of the crystal in the finished piece. From 1976 to 1988, the Swarovski logo was a square C with the letter S inside. From 1989 to today, the Swarovski logo is a swan, which is a well-known and unique shape.
Interesting facts about the Swarovski brand
- Swarovski products are not actually crystals, but a special type of glass that is made in a special way, and their shine and light reflection is much higher than crystal.
- The most important factor in the brilliance of Swarovski crystals is the lead element, which by increasing the refractive index of light in the crystal, creates a refractive index close to the refractive index of diamond.
- At the 2018 Oscar ceremony, more than 45 million Swarovski crystals weighing 6800 kg were used for the stage design.
- From the very beginning of its activity, despite the chaotic situation of the First World War, the Swarovski Company was able to gain a lot of fame and popularity, but in the 20th century, when the economic situation improved, this brand opened a more special place in the fashion industry.
Swarovski's cooperation with famous brands such as Coco Chanel, Balenciaga and Dior also played a big role in the brand's reputation.
- The Swarovski family has been continuing the tradition of making the world's most famous crystals for five consecutive generations from its factory in Wattens, Austria.
- The Swarovski brand owes a large part of its success and recognition to the presence in the movies of the 20th century, because the most famous actresses appeared in important sequences of their films with Swarovski jewelry.
Each year, seasonal collections of Swarovski products are introduced, typically featuring Swarovski crystals in combination with precious and semi-precious stones and gold- or silver-plated metals.
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Swarovski has extensive jewelry lines for men and women, including necklaces, bracelets, rings, brooches, earrings, and watches. This crystal manufacturer offers a wide variety of charms that shoppers can choose from and create their own necklaces, bracelets, brooches, tie pins and cell phone or bag charms.
Swarovski brand is now the fifth generation of its family business and has more than 25 thousand employees.
In this article, we have explained everything you need to know about the Swarovski brand. Finally, let us mention that the uniqueness of Swarovski crystals is that they are not produced with pure crystal, but pure crystal glass, quartz, minerals and metals are also used in its composition, which results in a unique crystal and it is rare.